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Hải SaPa TV and wife arrested for selling 'fake' dried buffalo meat
🇻🇳 Vietnam /Crime & Justice

Hải SaPa TV and wife arrested for selling 'fake' dried buffalo meat

From Thanh Niên · () Vietnamese

Translated from Vietnamese, summarized and contextualized by DistantNews.

At a glance

News Named sources Under investigation
  • Nguyễn Hoàng Hải, known as Hải SaPa TV, has been arrested and detained on charges of defrauding customers.
  • His wife, Bùi Thị Kim Tuyên, was also arrested for violating accounting regulations, causing serious consequences.
  • Authorities allege Hải used his social media influence to direct his wife to sell dried buffalo meat products, falsely advertised as a specialty, leading to a 30 billion VND transaction.

Nguyễn Hoàng Hải, a social media personality known as Hải SaPa TV, has been arrested and detained on accusations of defrauding customers. His wife, Bùi Thị Kim Tuyên, has also been arrested in connection with alleged violations of accounting regulations that resulted in serious consequences.

The investigation, conducted by Lào Cai Provincial Police in coordination with the Ministry of Public Security's environmental crime unit, revealed that Hải allegedly exploited his online influence. He is accused of directing his wife to sign contracts for the sale of dried buffalo meat, which was produced by Công ty CP sản xuất và Thương mại tổng hợp Hoàng Nam using frozen buffalo meat from India.

Hải and his wife then allegedly advertised these products on social media platforms as "Northwestern specialty dried buffalo meat," bearing the Hải SapaTV logo, to sell to consumers. This marketing strategy aimed to leverage his online following for commercial gain.

Thịt trâu sấy khô tê cay do Công ty CP sản xuất và Thương mại tổng hợp Hoàng Nam nhập nguyên liệu thịt trâu đông lạnh Ấn Độ về sản xuất

— AuthoritiesDescription of the product allegedly sold by Hải SaPa TV and his wife.

Preliminary findings suggest that between 2022 and 2025, Bùi Thị Kim Tuyên purchased approximately 30 billion VND worth of this "spicy dried buffalo meat" from Công ty CP sản xuất và Thương mại tổng hợp Hoàng Nam for resale. The Lào Cai Provincial Police are continuing their investigation to bring the case to a full resolution under the law.

Hải SaPa began his career as a driver serving tourists in the Sa Pa region. In 2011, he started posting videos showcasing the culture and cuisine of the northwestern mountainous areas. His content gained significant traction, leading to his TikTok channel, "Hải SaPa TV," amassing over 5.2 million followers and 45.6 million likes. The channel also served as a platform for him to promote and sell regional specialties like "thịt trâu gác bếp" (smoked buffalo meat) and various types of vermicelli.

Thịt trâu sấy đặc sản tây bắc và in logo của Hải SapaTV

— Hải SaPa TV and WifeThe advertised description of the dried buffalo meat product on social media.
DistantNews Editorial

Originally published by Thanh Niên in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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