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Halal certification drives sales increase for Ayam Kampung Mambau
🇲🇾 Malaysia /Economy & Trade

Halal certification drives sales increase for Ayam Kampung Mambau

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Outcome reported
  • Ayam Kampung Mambau saw monthly sales jump from RM10,000 to RM15,000-RM20,000 after receiving halal certification in November.
  • The brand offers fresh, processed, vacuum-sealed, and halal-certified free-range chicken.
  • The certification was granted by the Malaysian Islamic Religious Department (Jakim).

Ayam Kampung Mambau has experienced a significant boost in monthly sales, rising from approximately RM10,000 to between RM15,000 and RM20,000 following its halal certification.

The certification was officially granted in November of the previous year by the Malaysian Islamic Religious Department (Jakim). This accreditation has enhanced the brand's market appeal, particularly among consumers seeking products that meet stringent religious and quality standards.

Hasanah Harta Sdn. Bhd., the operator of the Ayam Kampung Mambau brand, emphasizes the product's quality and hygiene. Operations Manager Nurhanissa Mohd. Asrafadden stated that the brand provides fresh free-range chicken that is processed, certified halal, and vacuum-sealed to ensure optimal cleanliness and product integrity.

The company's focus on these aspects, combined with the halal certification, appears to be a key factor in attracting more customers and driving sales growth in the competitive market.

DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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