Halal Product Information Transparency Key to Public Trust, LPPOM Award Affirms

The Indonesian Institute for Food, Drug, and Cosmetic Research (LPPOM) has been honored with the Corporate Reputation award at the Indonesia Public Relations Awards (IPRA) 2026, underscoring the critical role of transparency and consistent service in building public trust. The award ceremony took place on August 6, 2026, at the Sapta Pesona Building, Ministry of Tourism, in Jakarta.

Building a strong reputation and earning public trust is a significant challenge for halal examination institutions in Indonesia, especially amid growing public awareness and concerns regarding product halal status, culinary authenticity, and certification processes for micro, small, and medium enterprises. LPPOM's achievement highlights its success in providing legal certainty and peace of mind to millions of Indonesian consumers.

The Corporate Reputation award was based on objective public assessment through a nationwide online survey involving thousands of respondents. The evaluation considered three main parameters: Business & Commercial Reputation, People & Leadership Reputation, and Social & Citizenship Reputation. Alex Mulya, Director of Brand, Research & Strategy at The Iconomics, presented the award, emphasizing its basis in rigorous research.

Muti Arintawati, Director-General of LPPOM, expressed gratitude for the award, viewing it as a reflection of the public's trust. "This success is not just a communication achievement but also a reflection of public trust built through a long journey, consistent service, competence, and LPPOM's contribution to the halal ecosystem," she stated. The recognition signifies LPPOM's impactful presence beyond mere existence, providing assurance and comfort to consumers.