Hankook & Company Group Strengthens 'One Company' Culture for 85th Anniversary

As Hankook & Company Group marks its 85th anniversary, a significant push is underway to consolidate its identity and operational ethos through the 'One Company' initiative. This strategic focus, championed by Chairman Cho Hyun-bum, aims to weave a cohesive organizational culture built on 'Proactive Culture,' fostering deeper connections and more open communication channels across its diverse affiliates.

The 'Proactive Concert' program serves as a central pillar in this endeavor. Designed as a town hall-style meeting, it transcends hierarchical structures, encouraging free-flowing dialogue and the exchange of ideas. The core objective is to embed a culture of proactive engagement and autonomous innovation, ensuring that every employee feels empowered to contribute to the group's collective vision.

This year's anniversary celebrations introduce innovative engagement tools, such as the 'HK One Company Brummel' board game. This gamified approach is a departure from traditional one-way communication, designed to make learning about the group's business structure, mission, and values an interactive and immersive experience. By moving beyond passive learning, the group seeks to enhance participation and deepen understanding among its workforce.

From a South Korean corporate perspective, this emphasis on integrated organizational culture is a strategic imperative. In a competitive global market, fostering a unified identity and a shared sense of purpose is key to driving innovation and operational efficiency. The expansion of these programs, not just domestically but also to global sites in Europe and China, signals Hankook & Company Group's ambition to build a truly global, yet unified, corporate identity. The role of 'Culture Agents' further solidifies this, creating internal champions who adapt and promote the group's cultural initiatives within their respective teams, ensuring relevance and sustained engagement.