Hanwha Ocean thanks supporters after losing Canadian submarine bid

Hanwha Ocean has publicly thanked its supporters following its unsuccessful bid for Canada's next-generation submarine project (CPSP). The South Korean shipbuilding company released a video on its official YouTube channel expressing gratitude after being narrowly beaten by Germany's Thyssenkrupp Marine Systems (TKMS) in the final negotiation stage.

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This result is a task for Hanwha Ocean to become even more perfect.

In the video, titled 'Thank you to everyone who supported the Canadian submarine project,' Hanwha Ocean stated, "This result is a task for Hanwha Ocean to become even more perfect." The company acknowledged the extensive support received from the government and related agencies, adding, "However, we were slightly lacking." This candid admission has been noted by industry observers, who view the company's ability to frame even a loss as a learning opportunity as a shrewd move.

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However, we were slightly lacking.

Despite the disappointment, Hanwha Ocean expressed a strong commitment to future success. "We will engrave the lessons learned in our hearts and find a sure alternative, and we will definitely find a way for K-marine defense to be chosen in the world's oceans," the company declared. The video concluded with a heartfelt "Thank you deeply with sincerity," and has garnered approximately 3,900 supportive comments as of July 22. The company's transparent approach and forward-looking message have resonated with the public, generating positive engagement despite the lost contract.

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We will engrave the lessons learned in our hearts and find a sure alternative, and we will definitely find a way for K-marine defense to be chosen in the world's oceans.