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HAZZYS recreates Notting Hill in Seoul for SS27 collection launch
🇰🇷 South Korea /Culture & Society

HAZZYS recreates Notting Hill in Seoul for SS27 collection launch

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

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  • The fashion brand HAZZYS recreated the atmosphere of London's Notting Hill at its 'Space H Seoul' flagship store in Myeongdong.
  • The event showcased the brand's Spring/Summer 2027 collection, inspired by Portobello Market and the Notting Hill Carnival.
  • The store's design aimed to immerse visitors in the vibrant street culture of London.

Seoul's Myeongdong district transformed into a scene reminiscent of London's iconic Notting Hill as the HAZZYS flagship store, 'Space H Seoul,' unveiled its latest event. Visitors entering the store were transported to a space designed to evoke the charm and vibrancy of the famous London neighborhood.

The theme extended throughout the store's levels, drawing inspiration from the eclectic Portobello Market and the festive spirit of the Notting Hill Carnival. This immersive environment served as the backdrop for the presentation of HAZZYS's upcoming Spring/Summer 2027 collection.

The design choices aimed to capture the essence of London's street culture, offering shoppers a unique experience that blended fashion with a distinct sense of place. The approximately 1200 square meter space was meticulously curated to reflect the artistic and bohemian atmosphere associated with Notting Hill.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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