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Hebe Korea and MediAnswer Join Shopee Summit to Target Southeast Asian Beauty Market
🇰🇷 South Korea /Economy & Trade

Hebe Korea and MediAnswer Join Shopee Summit to Target Southeast Asian Beauty Market

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • Hebe Korea Corporation and Samyang's MediAnswer participated in the Shopee Summit 2026 in Vietnam to target the Southeast Asian beauty market.
  • The event, hosted by Shopee Vietnam, brought together approximately 2,000 participants including brands, sellers, and creators to discuss e-commerce market changes and growth strategies.
  • Hebe Korea operated a dedicated booth to introduce MediAnswer's products and enhance brand awareness among industry professionals and consumers.

K-beauty distribution and marketing specialist Hebe Korea Corporation, alongside Samyang's beauty brand MediAnswer, participated in the Shopee Brands x Creators Summit 2026 held in Ho Chi Minh City, Vietnam. The annual event, organized by the shopping platform Shopee Vietnam, gathered around 2,000 attendees, including brands, sellers, and creators.

The summit focused on exploring shifts in the Vietnamese e-commerce market and sharing strategies for brand growth. Hebe Korea, through its Vietnamese subsidiary HeBe VN, managed a joint "Shopee × MediAnswer" booth. The company showcased MediAnswer's key product lines, emphasizing its premium derma-cosmetic positioning backed by domestic silk hydrogel technology.

The participation aimed to boost brand recognition by actively engaging with industry professionals, creators, and consumers. This strategic move underscores Hebe Korea's commitment to expanding its presence and market share within the dynamic Southeast Asian beauty sector.

DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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