Heinz Wins Korea’s 2026 Brand of the Year Ketchup Award for Third Straight Year

Heinz has taken the top spot in the ketchup category of South Korea’s 2026 Brand of the Year Awards for the third consecutive year.

Founded in 1869, the brand has built its presence in South Korea around Heinz Tomato Ketchup while expanding its range of sauces. It has also sought to bring consumers closer to the brand through local events and partnerships.

In April, Heinz worked with Danggeun, a regional community platform, to hold “Ketchup Gathering,” an offline event designed around consumer participation. Organizers selected 100 participants from about 9,000 applicants, creating a competition rate of roughly 90 to one.

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Being selected as Brand of the Year for three consecutive years is even more meaningful because it is the result created by consumers who have chosen and trusted Heinz over a long period.

After the event, the company gave products to consumers and made donations to small-business owners through its Heinz Red Table program. Heinz said those follow-up activities extended the brand experience into the local community.

A Heinz representative said the award was meaningful because it reflected the long-term choice and trust of consumers. The company plans to continue introducing new products, strengthening consumer experience campaigns and expanding major partnerships.

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We will continue working to become a brand that is consistently loved in consumers’ daily lives through differentiated products and Heinz’s own brand experiences.