Helinox collaborates with Crocs, extending outdoor gear identity to footwear

Outdoor gear company Helinox is expanding its brand identity into footwear through a new collaboration with the casual brand Crocs. The partnership aims to translate Helinox's established design principles for outdoor equipment into a wearable shoe format.

The collection, themed 'Luminous Splash,' draws inspiration from the ambiance of campsites by the water on summer nights. A key feature of the collaboration is the integration of Glow-In-The-Dark (GITD) technology on the Jibbitz charms and outsoles, enhancing visibility during nighttime activities and reinforcing the product's functional aspect.

This collaboration reimagines Helinox's quick-lace system, a common feature in outdoor gear, by adapting it to Crocs' iconic Jibbitz charms. While standard Crocs are designed for everyday wear, the 'Quick Trail Clog' model, used in this collaboration, is engineered for outdoor use and rugged environments, offering enhanced functionality beyond typical casual footwear.