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Hillstate marks 20th anniversary with brand refresh, enhanced services
🇰🇷 South Korea /Economy & Trade

Hillstate marks 20th anniversary with brand refresh, enhanced services

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • Hyundai Engineering & Construction is relaunching its apartment brand Hillstate to mark its 20th anniversary.
  • The brand refresh includes a new visual identity and an enhanced focus on residential services.
  • The company will expand its 'H Culture Club' service, previously exclusive to its premium The H brand, to Hillstate complexes.

Hyundai Engineering & Construction is set to rebrand its apartment marque, Hillstate, celebrating two decades since its debut in September 2006. The company unveiled a new brand identity (BI) and announced an accompanying campaign on June 22.

This rebranding signifies Hillstate's commitment to enriching residents' lives through its living philosophy, 'Capturing the value of life through space.' To support this, Hyundai E&C is bolstering its residential services. Notably, the 'H Culture Club,' a program offering cultural classes in collaboration with Hyundai Department Store and curated book selections, will be progressively introduced to Hillstate complexes.

This service was previously exclusive to the company's high-end brand, The H. The brand campaign will allow customers to experience the revamped Hillstate BI and its enhanced services firsthand.

DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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