Hong Kong MX Mooncakes Launches 2026 Early Bird Pre-Orders with Kuromi Collaboration and New Flavors

Hong Kong MX Mooncakes has officially kicked off its early bird pre-order campaign for the 2026 Mid-Autumn Festival, offering a blend of traditional favorites and innovative new products. This year's theme, "Classic Inheritance x Innovative Interpretation," celebrates the 70th anniversary of the MX Group.

Classic selections include the signature Double Yolk White Lotus Seed Paste Mooncake, Lava Custard Mooncake, and the "Pearl of the Orient" Mooncake, which pays homage to Hong Kong's cityscape. These traditional options cater to those seeking the authentic flavors and rich cultural significance associated with the festival.

For those looking for a modern twist, MX Mooncakes introduces several exciting new items. A standout is the Kuromi book-shaped gift box, featuring the popular Sanrio character, complete with a detachable Kuromi charm. Other novelties include the "Moon Rabbit" Lava Custard Mooncake with a cute bunny design, and the "Symphony of Tea" Mooncake, offering a delicate balance of tea fragrance and sweetness. Additionally, limited-edition flavors like the "Lemon Burst" mooncake and the "Mango Passion" ice skin mooncake are available through specific channels, providing a refreshing and contemporary take on the traditional treat.

The early bird pre-order promotion is valid until August 16. Customers who pre-order through the official website can receive an 85% discount on purchases of 12 boxes, and those who spend above a certain amount will receive a special MX Mooncake plush charm. These offers aim to encourage early purchasing and provide customers with unique gift options for the upcoming festival.