House of SOTA, Rolling Stone Africa, partner to promote Nigerian culture globally

As House of Sota celebrates its 10th anniversary, founder Folashade Balogun is doubling down on her mission to elevate Nigerian culture and indigenous fashion on the international stage. Balogun expressed excitement and fulfillment over the decade-long journey, driven by a deep passion for promoting "Made-in-Nigeria" products, particularly the vibrant adire fabric. She believes adire has the potential to be a staple in corporate settings, offices, and social gatherings, viewing her work as a significant contribution to her country.

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I believe so much in Nigeria, and I believe adire can be worn to corporate places, offices, and even parties. This is me contributing my own quota to my country.

The anniversary is marked by a strategic collaboration between House of Sota, BHLA, and Rolling Stone Africa. This partnership aims to globally amplify African narratives, culture, and creativity. Balogun highlighted Rolling Stone's long history of telling African stories, making them an ideal partner. She anticipates this relationship will extend beyond the initial collaboration, expressing optimism for future endeavors and the continued showcasing of Nigerian culture and fashion to the world.

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Rolling Stone has been telling African stories for years, and there is no better partner for us. This relationship will continue beyond this week, and we are excited about what the future holds.

Balogun stressed the importance of Nigerians investing in and proudly wearing their own brands. She noted that while the industry faces challenges, particularly with import and customs procedures, opportunities for Nigerian brands are expanding. This growth is especially evident among Africans in the diaspora, who continue to enthusiastically support and patronize locally made products. The anniversary's theme, "Culture as an Economic Currency," will delve into the economic value of African culture across various sectors, including fashion, cuisine, technology, and the creative industry.

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As Nigerians, this is the right time for us to invest in wearing our own brands and proudly showcase Made-in-Nigeria products to the world.