Household hygiene brand WECHIK expands baby product line with new laundry detergent

The household hygiene brand WECHIK is expanding its baby product line with the launch of its new 'Baby Laundry Detergent'. The product, which began pre-sale on August 20, is the result of a year-long development process focused on the needs of sensitive infant skin.

WECHIK emphasized that the detergent excludes artificial fragrances and colors, prioritizing gentle yet effective cleaning. The product has earned an 'Excellent' rating from Germany's DermaTest and has also obtained vegan certification. It is designed to manage common baby stains such as those from food, drool, and milk.

The formulation includes a blend of nine enzymes and uses ingredients certified by ECOCERT, along with plant-derived surfactants. These components are chosen to reduce irritation to fabrics. The brand highlighted that ease of rinsing is a crucial factor for baby clothes, which often require hand pre-washing.

A WECHIK representative stated, "Based on our know-how in developing hygiene care products, we put a lot of effort into the ingredient composition." They added, "Considering the characteristics of baby clothes that are frequently hand-washed, we have combined cleaning power and rinsing convenience, so please experience the difference yourself." The new baby laundry detergent is available for purchase on the WECHIK Naver Brand Store.

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Based on our know-how in developing hygiene care products, we put a lot of effort into the ingredient composition. Considering the characteristics of baby clothes that are frequently hand-washed, we have combined cleaning power and rinsing convenience, so please experience the difference yourself.