Housing Leaders Launch National Homeownership Campaign at AIHS

Nigeria's drive to increase access to affordable housing and expand homeownership has gained momentum with the launch of the National Homeownership and Housing Development Campaign. Unveiled at the 20th Africa International Housing Show (AIHS) in Abuja, the initiative unites policymakers, housing institutions, developers, and investors under a shared goal.

The campaign, spearheaded by Know This Nigeria Network (KTNN) in partnership with the Africa International Housing Show, seeks to address the disconnect between existing housing opportunities and the millions of Nigerians seeking decent homes. Festus Adebayo, convener of AIHS, described the campaign as a crucial national intervention.

"While governments and institutions continue to introduce housing programmes and financing initiatives, many citizens and even sub-national governments remain unaware of the opportunities available to them," Adebayo explained. "Thus, the National Homeownership and Housing Development Campaign would help bridge that gap by taking housing conversations, partnerships and opportunities directly to the states and communities, thereby creating stronger collaboration among governments, developers, financial institutions and development partners."

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While governments and institutions continue to introduce housing programmes and financing initiatives, many citizens and even sub-national governments remain unaware of the opportunities available to them. Thus, the National Homeownership and Housing Development Campaign would help bridge that gap by taking housing conversations, partnerships and opportunities directly to the states and communities, thereby creating stronger collaboration among governments, developers, financial institutions and development partners.

The campaign is set to roll out across Nigeria's six geopolitical zones. It will provide state governments a platform to showcase their housing programs, attract investment, and strengthen collaborations with housing institutions. Citizens will also be exposed to innovative housing solutions. The initiative is slated to begin in Kano State in September, following ongoing engagements, before expanding to southern states.

Mohammed Baba Adamu, the campaign's National Coordinator, emphasized its role as a strategic platform to connect federal housing policies with state-level implementation. The campaign aims to raise awareness of existing housing opportunities, encourage stakeholder engagement, facilitate public-private partnerships, and inform citizens about homeownership, mortgage, and housing finance options. "Housing cannot remain a conversation that is confined to conference halls and policy documents. It must reach the people," Adamu stated.

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Housing cannot remain a conversation that is confined to conference halls and policy documents. It must reach the people.