How 18th-century Cuban rhythm became the heart of 21st-century hit music

The infectious rhythms of 18th-century Cuba have unexpectedly become the heart of 21st-century hit music, with global superstar Bad Bunny at the forefront of this phenomenon. His commanding presence, highlighted by a performance at the 2026 Super Bowl halftime show, underscores his international appeal.

Beyond his charisma and activism supporting his home island of Puerto Rico, Bad Bunny's success is deeply rooted in his captivating and intelligent handling of rhythm. This unique approach has caught the attention of American researchers.

Scientists are now studying Bad Bunny's music, attempting to uncover the secret behind his consistent creation of chart-topping songs. Their investigation delves into the rhythmic structures that resonate with a global audience, tracing a lineage from historical Cuban influences to contemporary music.

The research aims to decode the elements that make Bad Bunny's music so successful, potentially revealing broader insights into the science of popular music and the enduring power of specific rhythmic patterns.