How electronic purchases in Ecuador changed, moving billions of dollars

E-commerce in Ecuador is experiencing a period of strong consolidation, with the market's economic value surging to over $7 billion in 2025, a substantial increase from less than $1.5 billion before the pandemic. What began as a necessary response to pandemic restrictions has evolved into a permanent consumer habit, driven by heightened trust, improved payment systems, and quicker delivery services. This digital commerce boom reflects not only greater technological adoption by users but also a fundamental shift in business strategy for Ecuadorian companies. Leonardo Otatti, president of the Ecuadorian E-commerce Chamber (CECE), noted that the national market continues to see double-digit growth in both transaction volume and monetary value. This transformation means digital channels are no longer a mere supplement but a central pillar of commercial strategy. Companies are integrating mobile apps, websites, social media, and even AI-driven tools into a comprehensive ecosystem designed to enhance customer discovery, price comparison, and purchasing convenience. The growth is underpinned by a conscious effort to build consumer confidence, addressing the inherent challenges of online shopping compared to physical retail. Transparency in payments, reliable delivery tracking, and robust post-purchase customer service are key factors that have encouraged repeat business and positive recommendations. This digital evolution is reshaping how Ecuadorians shop for goods and services, solidifying e-commerce as a dominant force in the national economy.

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the national market maintains a double-digit growth both in volume of transactions and money mobilized.