How Jane Fonda Changed Exercise Forever

More than four decades ago, Jane Fonda, then in her 40s, fundamentally reshaped how the world approaches exercise. Her groundbreaking "Jane Fonda Workout" video, released on April 24, 1982, didn't just sell; it exploded, becoming the best-selling VHS in history with 850,000 copies sold in its first three years. This phenomenon was instrumental in launching the fitness culture we recognize today and, for many, kickstarted the entire VHS industry.

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What's important about Jane Fonda is she democratised exercise, especially for women ... all around the world.

As Bill Hayes, author of "Sweat: A History of Exercise," notes, Fonda's contribution was immense. She "democratized exercise, especially for women... all around the world." Before Fonda, joining a gym was often the only option, a barrier for many due to cost or logistical challenges like childcare. Fonda's videos offered an affordable, at-home alternative that was not only convenient but also genuinely enjoyable and even "fun and sexy," as Hayes puts it. Her influence was so profound that Hayes doesn't hesitate to call her "one of the most important figures in the whole history of exercise."

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All you had to do was buy a videotape, which was quite inexpensive, at least compared to joining a gym. You could do it at home. You didn't have to hire a babysitter. And they were fun, and they made exercise seem fun and sexy.

Fonda's impact extended beyond mere convenience; it was also about empowerment. She told the ABC in 2024, "Up until then, women weren't supposed to have muscles." Her workouts encouraged women to develop strength and confidence, breaking down societal norms that discouraged female muscularity. This shift was revolutionary, particularly for young mothers and women who felt self-conscious or unable to access traditional fitness facilities. Fonda's legacy is one of making fitness accessible, enjoyable, and a source of empowerment for millions.

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She had a huge influence. I really don't hesitate to say she was one of the most important figures in the whole history of exercise.

Interestingly, the initial impetus for the "Jane Fonda Workout" video was not solely about fitness. Fonda, married at the time to political activist Tom Hayden, sought ways to generate income outside her acting career to fund a political action committee. This blend of personal passion, political drive, and entrepreneurial spirit resulted in a cultural shift that continues to resonate today. For Australian audiences, Fonda's story is a powerful reminder of how one individual's vision can transcend entertainment and create lasting social change, making exercise a mainstream and celebrated part of life.

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It really made a huge difference for women. Up until then, women weren't supposed to have muscles. I mean, it was a joke what a workout for women looked like back then, but they started doing my workout and people began to develop muscles ... and they've never looked back.