How much does the Toyota Hilux cost in September 2026?

The Toyota Hilux continues to lead Argentina's vehicle market, not only among pickup trucks but across all models. The medium-sized pickup, produced in Zárate in Buenos Aires province, recorded 21,116 registrations in the first eight months of the year, according to the Association of Automotive Dealers of the Argentine Republic, or Acara.

That total represented a 4.4% decline from the same period last year. The overall market contracted more sharply, falling 13.3% to 385,091 registered vehicles through August.

Toyota said it would freeze its entire September price list to maintain its position as Argentina's top-selling automaker, with 53,221 registrations. The exceptions were the Yaris, whose price rose 1%, and the Hiace, which increased 2%. The new prices apply across the Hilux range, including the DX, SR, SRH, SRV, SRX and GR-Sport versions.

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The market continues with selective demand that must be won over, and although the year-on-year decline is significant, I want to highlight the effort being made throughout the value chain so that these figures do not become even larger.

The broader market registered 44,415 vehicles in August, down 19.1% from the 54,889 recorded in August 2025. Registrations also fell 1.5% from July, when dealers recorded 45,075 transactions.

Acara President Sebastián Beato said demand remained selective and required dealers to win over buyers. "The market continues with selective demand that must be won over, and although the year-on-year decline is significant, I want to highlight the effort being made throughout the value chain so that these figures do not become even larger," he said.

Beato added that a stronger economy could bring more transactions, while the industry worked on a new mobility offer combining vehicle sales with more and better associated services.

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We are convinced that as economic activity continues to rise, our sector will receive a greater number of transactions, but today we have to wait and continue consolidating a new mobility offer that must add more and better associated services to vehicle sales. That is the transformation we are working hard on.