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This article serves as a technical guide for users of the Czech news portal iDNES.cz, explaining how their advertising preferences are managed. It presents two primary options for accessing content: a premium, ad-free subscription service called iDNES Premium, and a free service that relies on advertising.

For users opting for the free service, the portal explains that advertising will be tailored to their interests. This personalization is based on data collected about their online activities, using cookies and other tracking identifiers. The portal, operated by MAFRA, a.s., works with 125 advertising partners, whose data processing practices are detailed, with users having the ability to withdraw their consent at any time.

The article elaborates on the specific ways data is processed for advertising and content personalization. This includes creating user profiles for selecting personalized content and ads, measuring the performance of both, and understanding audience behavior through statistics. Users are informed that they can manage their privacy settings and object to data processing based on legitimate interests.

It also addresses technical considerations, noting that while users can opt out of certain data processing for personalized advertising, some functions like content personalization and technical site operation might still require consent. The article aims to inform users about their choices regarding data usage and advertising, ensuring transparency in the portal's operations.