HTC’s VIVE Eagle AI Glasses Target European and U.S. Markets, With Growth Expected Next Year

HTC is betting on AI glasses as smartphone innovation becomes harder to sustain. The Taiwanese company announced an upgraded VIVE Eagle model on Sept. 3 and said it would begin expanding into European and U.S. markets.

Senior vice president Huang Chao-ying said HTC will initially sell the glasses through electronics retailers, followed by partnerships with telecommunications companies. The timing targets the fourth-quarter consumer season in two major markets, and HTC said it has strong expectations for sales there. The company forecasts that AI glasses will enter a clear growth phase next year as consumers move beyond the trial stage and the products mature.

HTC said it plans to focus on AI glasses across its product line. It will introduce another new AI hardware product in the fourth quarter and plans to unveil a model with a “revolutionary design” in the first half of 2027. XR products currently account for the largest share of HTC’s revenue, while AI glasses revenue has already surpassed revenue from its phones.

VIVE Eagle is already sold in Taiwan, Hong Kong, Singapore and Japan, with Taiwan and Japan currently delivering the strongest sales. Huang emphasized that the glasses use an open AI architecture, allowing users to choose Google Gemini or OpenAI GPT rather than being tied to one ecosystem.

The upgraded glasses raise recording quality from 2K to 3K and add slow-motion video, livestreaming, real-time translation, support for 96 languages, gesture-based call answering, scheduled shutdown and a magnetic portable power bank. New round-frame versions come in charcoal black, brown and blue, while the classic square frame remains available. Sales in Taiwan began through Chunghwa Telecom and Taiwan Mobile, with selected 5G plans offering the glasses from zero Taiwanese dollars.

“

AI glasses will enter a clear growth phase next year.