'I'm Struggling Today'... Gen Z Carries 'Anxiety' in Their Bags [Trendigging]

As Dong-A Ilbo, a prominent South Korean newspaper, we observe global trends that resonate with our domestic audience. The 'anxiety bag' phenomenon among American Gen Z, and its parallel emergence in Korea with 'stress-care' items, highlights a significant cultural shift in how young people approach mental well-being.

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What’s in my ‘anxiety’ bag?

In Korea, the rise of items like 'keycap keyrings' – which offer a satisfying tactile experience with each click – and stress balls reflects a tangible way young Koreans are seeking comfort and distraction from daily pressures. This isn't just about novelty; it's about finding accessible, everyday tools to manage anxiety in a society that often places immense pressure on its youth.

What's particularly noteworthy from our perspective is Gen Z's increasing willingness to openly discuss mental health struggles. Terms like 'mental health confession' and 'crashing out' (sharing moments of emotional breakdown) are becoming normalized on social media. This contrasts with previous generations who might have felt compelled to hide such vulnerabilities. For Korean youth, embracing vulnerability is seen as a form of authenticity, fostering a sense of solidarity among peers who share similar experiences.

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Vulnerability is not a flaw but an authentic human trait.

This trend signifies a move away from the pressure of maintaining a perfect facade towards a more genuine expression of self. It suggests that brands and society at large need to adapt, recognizing that acknowledging and supporting mental health challenges is not just compassionate but also a key aspect of connecting with the younger generation. The Korean media, including ourselves, plays a role in reflecting and shaping this evolving conversation.

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I'm actually ADHD.