Ibai Llanos's boxing event watched on 34 million devices

Ibai Llanos's 'La Velada del Año' (The Evening of the Year) cemented its status as a global online entertainment phenomenon, drawing an astounding viewership of over 34 million devices. The unique spectacle, held at the La Cartuja stadium in Seville, Spain, blended high-stakes boxing matches between popular content creators with electrifying musical performances.

The event's multi-platform broadcast strategy proved highly successful, reaching audiences across YouTube, Twitch, and TikTok. Organizers reported that over 20 million viewers tuned in via YouTube, with Twitch and TikTok contributing over 7 million and 6.5 million connections, respectively. The average live viewership hovered around 6.1 million devices, culminating in a peak audience of 8.7 million during the main bouts and concerts.

This year's edition featured a lineup of prominent Spanish and Latin American artists, including Juanes, Bad Gyal, Yandel, and Eladio Carrión, alongside a roster of influencers who stepped into the boxing ring. Notable matchups included Fabiana Sevillano vs. La Parce, Plex vs. FernanFloo, and IlloJuan vs. The Grefg. The event's success highlights the immense power of the Hispanic-speaking online community and its engagement with digital content creators and artists.

'La Velada del Año' has established itself as a reference point for global internet entertainment. By embracing a multiplataforma broadcast, Llanos ensured the spectacle reached more homes and screens than ever before. This simultaneous transmission across three major platforms marked it as Spain's first major streaming event of its kind, demonstrating a forward-thinking approach to audience engagement and event production.