IBK Industrial Bank to Host 'IBK Festival' in October with Performances by RESCENE, god

IBK Industrial Bank is set to host its signature brand festival, the 'IBK Festival,' for two days from October 3-4 at KINTEX in Ilsan. This year's event expands to two days, a doubling from its previous one-day format, to enhance customer interaction and engagement.

The festival will feature performances by popular artists including the girl group RESCENE and the group god, alongside other acts like Highlight, Jeon Somi, and Promis Nine on the first day, and Loco, Crush, and Heize on the second. Beyond the main stage, attendees can explore brand experiences in various event zones.

Customers can apply for tickets through the i-ONE Bank app until August 31. IBK Industrial Bank stated that extending the festival to two days is a strategic decision to increase touchpoints with individual customers. Last year, the festival attracted 10,000 attendees, and with the extended duration, the bank anticipates around 20,000 visitors this year.

IBK Industrial Bank views the festival as a successful tool for customer outreach, citing positive online reviews. "The IBK Festival is establishing itself as a representative cultural festival where we enjoy and communicate with our customers," an IBK Industrial Bank official said. "We will continue to provide new experiences to customers through various cultural content."

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The IBK Festival is establishing itself as a representative cultural festival where we enjoy and communicate with our customers. We will continue to provide new experiences to customers through various cultural content.