iDNES.cz: Advertising and Cookie Policy Notice

This content is not an article but a notice from the Czech news website iDNES.cz regarding its advertising and cookie policy. It presents users with two primary options for accessing the site's content.

The first option is to accept targeted advertising, which allows users to continue reading articles, watching videos, and participating in discussions for free. This involves agreeing to the use of cookies and other online identifiers for personalized advertising, a process managed by MAFRA, a.s., and its 125 advertising partners. Users can revoke this consent at any time, but doing so will prompt them to switch to the premium service.

The second option is to subscribe to "iDNES Premium," a paid service that offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This subscription also includes access to digital versions of newspapers and magazines.

The notice elaborates on the data processing involved in targeted advertising, including the creation of user profiles based on browsing habits and online activities to display relevant ads. It also mentions that some data may be processed based on legitimate interest, with users having the option to object to this processing and adjust their privacy settings. The website specifies that these settings apply to the aforementioned domains.

Users are informed that if they choose the free, ad-supported option, they must explicitly consent to the use of their data for personalized content and advertising. The notice also touches upon technical requirements and the necessity of agreeing to certain data processing aspects, even if not for targeted advertising, to maintain the current user experience.