iDNES.cz: Advertising consent and subscription options explained

This content is not a news article but rather a technical notice from iDNES.cz regarding user consent for personalized advertising. It outlines two options for users: a premium subscription without ads for 199 CZK per month, which includes unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines. Alternatively, users can opt for free access with personalized advertising.

The notice explains that personalized ads are tailored based on user browsing habits and interests, utilizing cookies and other online identifiers. It states that both iDNES and its advertising partners (totaling 125) process this data. Users are informed that they can withdraw their consent for personalized advertising at any time, though doing so will prompt them to upgrade to the ad-free premium service. Consent for other purposes, such as content personalization, can be managed separately without requiring a premium subscription.

Further details are provided on the legal basis for data processing, including legitimate interest, and users are directed to a detailed settings section for privacy management. The notice specifies that these settings apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It lists various data processing activities, including ad performance measurement, audience understanding through statistics, content performance tracking, and website operation. The notice also mentions that while personalized advertising requires user consent, certain other data processing activities, deemed essential for website operation and content delivery, may be handled based on legitimate interest, and users can opt out of these specific processes.