iDNES.cz asks users to choose between paid ads or personalized advertising

The Czech news portal iDNES.cz is presenting users with clear choices regarding advertising and data usage. Visitors are prompted to decide how they wish to view content, with two primary options available.

The first option is iDNES Premium, a paid subscription service offering an ad-free experience across iDNES.cz and its sister sites, including Lidovky.cz and Expres.cz. This tier also provides access to digital newspapers and magazines.

The alternative is a free service that includes targeted advertising. This option requires users to consent to the use of cookies and other tracking technologies. The portal states that this data is used to personalize ads and content to match user interests, processed by MAFRA, a.s., and its 125 advertising partners. Users can revoke this consent at any time, though doing so may prompt a return to the premium service.

For users opting for the free service with ads, iDNES.cz explains the data processing methods, including profiling for personalized content and advertising, ad performance measurement, audience understanding through statistics, and service development. The portal emphasizes that users can manage their privacy settings, including objecting to data processing based on legitimate interest.