Website privacy and advertising consent form

This document is not an article but a consent form for website users regarding advertising and data processing. It presents two primary options: a free service with targeted advertising or a paid subscription to iDNES Premium for an ad-free experience.

The free option requires users to consent to the use of cookies and other identifiers for targeted advertising. This involves profiling user habits and online activity to display relevant ads. The processing is conducted by MAFRA, a.s., and 125 advertising partners, whose details are available via a provided link. Users can withdraw consent at any time, which would then prompt a transition to the paid service.

For users opting for the free service with targeted ads, the consent covers various data processing activities. These include selecting ads and personalized content, measuring ad and content performance, audience understanding through statistics, and service development. MAFRA, a.s. also processes some data based on "legitimate interest," with options for users to object and adjust privacy settings.

The form emphasizes that consent for targeted advertising is always granted for the specified purposes. However, due to technical reasons on the advertisers' side, users must explicitly disagree with certain data processing activities if they wish to opt out of specific functions like personalized content selection or site operation, even when choosing the free ad-supported model.