iDNES.cz: Choose Ad-Free Premium or Targeted Ads

This article explains the advertising and user consent options available on the iDNES.cz website. Readers are presented with two primary choices for how they wish to view content.

The first option is a premium subscription to iDNES Premium, which costs 199 CZK per month. This subscription offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without any advertisements. It also includes access to digital newspapers and magazines.

The second option involves consenting to targeted advertising. By agreeing to the use of cookies and other online identifiers for targeted advertising purposes, users will see ads on iDNES.cz and its sister sites. These ads are personalized based on browsing habits and interests, with data processed by MAFRA, a.s., and 125 advertising partners. Users can withdraw their consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The platform also outlines various data processing purposes, including selecting ads and personalized content, measuring ad and content performance, and understanding audiences through statistics. Users have the ability to manage their privacy settings and object to data processing based on legitimate interests. The article clarifies that certain data processing activities, such as creating profiles for personalized content and technical site operation, are necessary even if targeted advertising consent is withdrawn.