iDNES.cz: Consent to targeted ads or subscribe for ad-free reading

This content is a technical notice from iDNES.cz, a Czech news portal, explaining its advertising and subscription model. To continue reading, users must either agree to targeted advertising or opt for a premium subscription. The portal presents two primary options: a free service that displays personalized ads based on user browsing habits and interests, or a paid subscription to iDNES Premium, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The premium package also includes access to digital newspapers and magazines.

For users choosing the free, ad-supported option, iDNES.cz outlines the data processing involved. This includes using cookies and other identifiers to create user profiles for selecting relevant advertisements. The site clarifies that both MAFRA, a.s. (the publisher) and 125 advertising partners will process this data. Users are informed that they can withdraw their consent for targeted advertising at any time, though doing so will prompt a recommendation to switch to the ad-free premium service. The notice also details other data processing activities, such as measuring ad performance, understanding audience statistics, developing services, and ensuring technical site operation. It specifies that certain data processing, not related to targeted ads, may be based on legitimate interest, and users can object to this or adjust settings in a "Detailed settings" section. The portal emphasizes that the chosen settings will apply to all its associated websites.