iDNES.cz Cookie Consent and Advertising Notice

This text is not a news report but a cookie consent and advertising preference notice from the Czech news website iDNES.cz. It presents users with two primary options for accessing content.

The first option, "iDNES Premium," offers an ad-free experience for 199 Czech koruna per month. This subscription includes unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines.

The second option allows users to continue accessing content for free by consenting to targeted advertising. This involves the use of cookies and other online identifiers to tailor advertisements to users' interests. The notice explains that MAFRA, a.s., and 125 advertising partners will process user data for this purpose. Users can revoke their consent at any time, but doing so will prompt them to switch to the premium ad-free service.

The notice further elaborates on the data processing activities, including the use of profiles for selecting personalized content and advertising, measuring ad performance, and understanding audience statistics. It also mentions that some data is processed based on legitimate interest, with options for users to object to this processing and adjust their privacy settings. The specific settings chosen will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.