iDNES.cz explains advertising and cookie consent options

This content appears to be a technical notice from the Czech news website iDNES.cz, explaining its cookie and advertising policies to users. It outlines two primary options for accessing the site: either by accepting personalized advertising or by subscribing to the premium service for an ad-free experience.

The notice details how user data is collected and processed for targeted advertising. It states that personalized ads are based on profiling user habits and online activity, with processing handled by MAFRA, a.s., and 125 advertising partners. Users are informed that they can withdraw their consent for personalized advertising at any time, which would then prompt them to switch to the ad-free premium service.

Furthermore, the text explains that certain data is processed based on "legitimate interest," and users can object to this processing or adjust their privacy settings in a "Detailed settings" section. These settings apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

The website and its partners process data for various purposes, including selecting ads and personalized content, measuring ad and content performance, understanding audiences through statistics, developing services, and ensuring the technical operation of the sites. The notice emphasizes that if users opt for the free, ad-supported version, consent for personalized advertising is always given for the specified purposes.