iDNES.cz Explains Advertising and Cookie Consent Policy

This article is not a news report but rather a technical notice from the Czech news outlet iDNES.cz regarding user consent for cookies and advertising. It presents users with two primary options for accessing content.

The first option allows users to continue accessing iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz for free, provided they consent to targeted advertising. This consent involves the use of cookies and other tracking technologies to tailor advertisements to their interests, based on their online behavior. The publisher, MAFRA, a.s., and its 125 advertising partners will process this data.

The second option is to subscribe to "iDNES Premium" for 199 CZK per month, which offers unlimited access to all the mentioned websites and digital newspapers and magazines without any advertisements. Users can revoke their consent for targeted advertising at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice further elaborates on the types of data processing involved, including selecting ads and personalized content, measuring ad performance, and understanding audience statistics. It emphasizes that users can manage their privacy settings, including objecting to data processing based on legitimate interests, through a "Detailed settings" section. The consent provided is specifically for the mentioned websites and will be applied accordingly.