Users must know who they are communicating with: Court stops dating site practices

This article explains the advertising and subscription options available to users of iDNES.cz and its affiliated websites, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz. Users are presented with a choice regarding how they wish to view content and advertisements.

One option is a free service that includes targeted advertising. This involves the use of cookies and other online identifiers to profile user behavior and interests, allowing for the display of ads tailored to individual preferences. MAFRA, a.s., along with 125 advertising partners, processes this data. Users can withdraw their consent for targeted advertising at any time, but doing so will prompt them to switch to the premium, ad-free service.

The alternative is a paid subscription, "iDNES Premium," which costs 199 Czech koruna per month. This subscription offers unlimited access to all affiliated sites without any advertisements. It also includes access to digital versions of newspapers and magazines.

The article details the various ways data is processed for advertising and content personalization, including selecting ads, personalizing content, measuring ad and content performance, and audience understanding through statistics. Users have options to manage their privacy settings and object to data processing based on legitimate interests.