iDNES.cz Explains Advertising and Data Consent Policies

This article from iDNES (CZ) details the website's advertising and data usage policies. Users are presented with two primary options: a paid subscription to iDNES Premium for an ad-free experience, or a free service that involves consenting to the use of cookies and other identifiers for targeted advertising.

The free option explains that data collected about user browsing habits and interests will be used to display relevant advertisements. This processing is conducted by MAFRA, a.s., and its 125 advertising partners. Users are informed that they can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the premium ad-free service.

The article also clarifies that consent for other purposes, such as personalizing content, can be managed separately. It outlines various data processing activities, including selecting ads and content, measuring performance, understanding the audience through statistics, and developing services. For certain non-targeted advertising purposes, data may be processed based on legitimate interest, with options for users to object and adjust privacy settings.

Technical reasons necessitate that users express disagreement with specific data processing items, such as personalizing content or measuring content performance, within the publisher's and partners' data processing section if they opt for the free, ad-supported service.