iDNES.cz Explains Advertising and Data Privacy Choices to Users

This article serves as a notice to users of iDNES.cz and its associated platforms regarding advertising and data privacy settings. It presents two primary options for accessing content: a free version supported by targeted advertisements, or a premium subscription that removes all ads.

The free option requires users to consent to the use of cookies and other online identifiers for the purpose of targeted advertising. This personalization is based on analyzing user behavior and interests across the internet. The notice specifies that both MAFRA, a.s., and its 125 advertising partners will process this data. Users are informed that they can withdraw their consent at any time, though doing so will prompt them to switch to the ad-free premium service.

For users who opt for the free, ad-supported experience, the article clarifies that consent for targeted advertising will be applied broadly. However, due to technical reasons related to ad providers, users must explicitly disagree with certain data processing activities if they wish to opt out of specific personalization features. These include the use of profiles for personalized content selection, content performance measurement, and the technical operation of the sites.

The notice also mentions that some data is processed based on "legitimate interest." Users are directed to a "Detailed Settings" section to object to such processing or adjust their privacy preferences. The settings configured will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.