iDNES.cz Explains Advertising and Privacy Settings

The iDNES.cz website presents users with options regarding advertising and content personalization, primarily centered around cookie consent.

Users are offered two main paths: either consent to targeted advertising, which allows them to continue reading content for free while receiving personalized ads, or opt for an ad-free experience by subscribing to iDNES Premium for a monthly fee. The premium service also includes access to other MAFRA publications and digital magazines.

The platform explains that consenting to targeted advertising involves the processing of user data, including browsing habits and online activity, by MAFRA, a.s. and 125 advertising partners. This data is used to create user profiles for selecting personalized content and advertisements. Users have the ability to withdraw their consent at any time, though doing so may prompt them to switch to the premium service.

For users who choose not to pay for the premium service and consent to targeted advertising, the website clarifies that certain data processing activities, such as creating profiles for personalized content and measuring content performance, are based on legitimate interest. Users can manage these settings and object to data processing based on legitimate interest in a detailed settings section.