iDNES.cz Explains Advertising and Subscription Options

This content is a technical notice from iDNES.cz, a Czech news website, regarding user advertising preferences and subscription models. It presents two primary options for accessing content.

The first option, "iDNES Premium Bez reklam" (iDNES Premium Without Ads), is available for 199 CZK per month. This subscription offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, all without advertisements.

The second option involves agreeing to personalized advertising. Users who choose this path can continue to access content for free. The website explains that personalized ads are tailored based on user browsing habits and interests, utilizing data collected online. This process involves both MAFRA, a.s., the website operator, and 125 advertising partners.

The notice details how users can manage their consent for data processing, including the ability to withdraw consent for personalized advertising at any time. It also outlines various purposes for data usage, such as selecting personalized content and ads, measuring ad performance, and understanding audience behavior through statistics. Users are informed about the technical necessity of certain data processing for website functionality.