iDNES.cz Explains Advertising and User Consent Options

This article from iDNES.cz is not a news report but rather a technical notice regarding website functionality and user consent for advertising.

The text explains the options available to users for viewing content on the iDNES.cz platform. Users can choose between a premium ad-free experience for 199 CZK per month, which also includes access to other MAFRA websites and digital magazines, or a free version that includes targeted advertising.

For users opting for the free version with advertising, the site details the use of cookies and other online identifiers for targeted advertising purposes. It states that MAFRA, a.s., along with 125 advertising partners, will process user data to display relevant ads based on browsing habits and interests. Users have the option to withdraw their consent for targeted advertising at any time, which would then prompt them to upgrade to the ad-free premium service.

The notice also outlines various data processing activities, including selecting ads and personalized content, measuring ad and content performance, audience understanding through statistics, and website technical operation. It clarifies that while some data processing is based on legitimate interest, users can object to this and adjust their privacy settings. The settings applied will be specific to the websites iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.