iDNES (CZ) explains advertising and user consent options

This article from iDNES (CZ) addresses a technical and user-consent issue concerning advertising on their platform. Users are presented with a choice: either subscribe to a premium service, "iDNES Premium," for 199 CZK per month to access content without advertisements across multiple affiliated sites, or continue with the free version which includes targeted advertising.

The free option involves users granting consent for the use of cookies and other online identifiers for targeted advertising purposes. The platform, MAFRA, a.s., along with 125 advertising partners, will use this data to personalize ads based on user browsing habits and online activities. Users can revoke this consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The article outlines the specific ways user data is processed for advertising and content personalization. This includes creating user profiles for selecting personalized content and ads, measuring the performance of both ads and content, and understanding audience behavior through statistics. It also mentions the use of data for service development and the technical operation of the websites.

For users who opt for the free, ad-supported version, the article clarifies that consent for targeted advertising is mandatory. It also notes that certain data processing activities, not related to targeted ads, are based on "legitimate interest." Users have the option to object to this processing and adjust their privacy settings in a "Detailed settings" section, which applies to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.