iDNES.cz explains user data policy for targeted advertising

The Czech news portal iDNES.cz is outlining its approach to user data and advertising, requiring consent for targeted ads and personalized content.

Users are presented with two options: a free service that includes targeted advertising or an ad-free premium subscription for 199 CZK per month. The premium option also grants access to other MAFRA publications like Lidovky.cz and Expres.cz, along with digital newspapers and magazines.

For users opting for the free service with ads, iDNES.cz and its partners will process data to select relevant advertisements and personalize content. This involves creating user profiles based on browsing habits and online activity. The platform assures users that they can revoke their consent for targeted advertising at any time, which would then prompt a transition to the premium, ad-free service.

The portal details the various ways data is processed, including measuring ad and content performance, understanding audiences through statistics, and developing services. It also mentions that some data is processed based on legitimate interest, and users can object to this or adjust their privacy settings. The consent applies to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.