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iDNES.cz: Notice on Advertising and Data Consent
🇨🇿 Czech Republic /Technology

iDNES.cz: Notice on Advertising and Data Consent

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

At a glance

Press release Sources not specified Context piece
  • The provided text is a cookie and advertising consent notice from iDNES.cz, not a news article.
  • It outlines options for users to consent to targeted advertising or subscribe to an ad-free service.
  • The notice details how user data is processed for advertising and content personalization.

This text is not a news report but a notice from the Czech news website iDNES.cz regarding user consent for advertising and data processing. It presents two primary options for accessing content: a free service with targeted advertising, or a premium subscription without ads.

The free option requires users to consent to the use of cookies and other online identifiers for targeted advertising. The notice explains that this advertising will be personalized based on user browsing habits and interests, processed by MAFRA, a.s., and 125 advertising partners. Users can withdraw consent at any time, but doing so will prompt them to switch to the ad-free premium service.

The notice also details the various ways user data may be processed, including for selecting advertisements, personalizing content, measuring ad and content performance, and understanding audiences through statistics. It specifies that certain data processing, based on legitimate interest, can be objected to by users in a detailed settings section. The consent applies to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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