iDNES.cz Offers Ad-Free Premium Subscription Alongside Targeted Ads

Accessing content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz now involves a choice between a free, ad-supported model and a premium, ad-free subscription.

The platform offers two primary options for users. The first is a free service that includes targeted advertising. This option allows users to continue reading articles, watching videos, and participating in discussions as usual, but with advertisements tailored to their interests based on their online activity and profile data. This data is processed by MAFRA, a.s., and its 125 advertising partners.

The second option is iDNES Premium, a paid subscription service costing 199 Czech Koruna per month. This tier provides unlimited access to all content across the mentioned websites without any advertisements. Subscribers also receive digital versions of newspapers and magazines.

Users who opt for the free service with targeted ads can manage their privacy and advertising settings. They can withdraw consent for targeted advertising at any time, which would then prompt them to upgrade to the Premium service. Specific data processing for purposes other than targeted advertising can also be adjusted without requiring a subscription upgrade. The platform emphasizes that certain data is processed based on legitimate interest, and users can object to this processing or adjust settings in the detailed configuration section.