iDNES.cz Offers Ad-Free Subscription and Explains Targeted Advertising Practices

The iDNES.cz website is presenting users with choices regarding how they wish to view content, particularly concerning advertising. Users can opt for an ad-free experience by subscribing to "iDNES Premium" for 199 CZK per month, which grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

Alternatively, users can choose to view content with targeted advertising. This option allows for continued free access to the sites, with advertisements personalized based on user browsing habits and interests. The system involves profiling user activity to display relevant ads. This personalization is carried out by MAFRA, a.s., and its 125 advertising partners, whose details are available upon request.

Users have the ability to withdraw their consent for targeted advertising at any time. If consent is revoked, users will be prompted to upgrade to the ad-free iDNES Premium service. Consent for other purposes, such as personalized content delivery, can also be modified or withdrawn independently of the advertising consent. The platform also processes certain data based on legitimate interest, allowing users to object to this processing and adjust their privacy settings in a "Detailed settings" section.

The website emphasizes that if users opt for the free, ad-supported model, consent for targeted advertising will be granted for all specified purposes. However, due to technical reasons related to advertising providers, users must explicitly opt out of certain data processing activities if they do not wish for them to be used. These include profiling for personalized content, content performance measurement, and technical site operation. Users can manage these preferences within the "Publisher and other partners" section of the settings.