iDNES.cz Offers Premium Ad-Free Subscription or Targeted Ads

This article from iDNES (CZ) outlines the advertising and subscription models for its digital content. Users are presented with two primary options: a paid subscription to iDNES Premium, which offers an ad-free experience across multiple iDNES-owned websites, or a free option that involves consenting to targeted advertising.

The free option explains that consent to targeted ads means allowing MAFRA, a.s., and its 125 advertising partners to collect and use data from user online activity to personalize advertisements. This process involves profiling user habits and interests to display ads that are more likely to be relevant. Users are informed that they can withdraw their consent at any time, which would then prompt them to switch to the ad-free premium service.

The article details the types of data processed for advertising and content personalization, including ad performance measurement, audience understanding through statistics, and the development of services. It also touches upon the use of legitimate interest for data processing and provides instructions on how users can object to this or adjust their privacy settings. The website emphasizes that the settings apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.