iDNES.cz offers premium subscription for ad-free experience

Access to in-depth news content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is now primarily offered through a subscription model.

The platform presents users with two main options for content consumption. The first is iDNES Premium, a monthly subscription service costing 199 Czech Koruna, which provides unlimited access to all articles across the mentioned websites without any advertisements. This tier also includes digital access to newspapers and magazines.

The alternative is to continue accessing the content for free by agreeing to the display of targeted advertisements. This option involves accepting the use of cookies and other online identifiers for the purpose of personalizing ad content. The platform states that advertisements will be tailored to user interests based on their online activity and preferences.

MAFRA, a.s., the operating company, along with its 125 advertising partners, will process user data for targeted advertising. Users have the ability to withdraw their consent for targeted advertising at any time, but doing so will prompt them to transition to the ad-free iDNES Premium service. Consent for other purposes, such as personalized content delivery, can be managed separately without requiring a switch to the premium subscription.

The platform also utilizes legitimate interest for certain data processing activities. Users can object to this processing and adjust their privacy settings in the detailed settings section. The chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The company and its partners process data for various purposes, including ad selection, personalized content, performance measurement, audience understanding, service development, and technical site operations.