iDNES.cz offers premium subscription or targeted ads for content access

Access to the full content of iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is available through a premium subscription or by agreeing to targeted advertising. Users can choose between an ad-free experience for 199 CZK per month or a free option that includes personalized ads.

The website explains that targeted advertising is based on user browsing habits and data collected online. This data is processed by MAFRA, a.s., and 125 advertising partners. Users have the right to withdraw their consent for targeted advertising at any time, which would then prompt a transition to the premium, ad-free service.

For users opting for the free, ad-supported service, consent for targeted advertising is granted for specific purposes, including content personalization, ad performance measurement, audience understanding, and service development. The platform also outlines options for managing privacy settings and objecting to data processing based on legitimate interests.