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iDNES.cz Offers Premium Subscription or Targeted Ads for Content Access
🇨🇿 Czech Republic /Culture & Society

iDNES.cz Offers Premium Subscription or Targeted Ads for Content Access

From iDNES · () Czech

Translated from Czech, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • This article is behind a paywall and requires a subscription to iDNES Premium for ad-free access.
  • It outlines the subscription options, including a monthly fee for ad-free reading across multiple iDNES platforms.
  • Alternatively, users can consent to targeted advertising based on their browsing habits to access content for free.

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with two primary options for readers.

The first option is iDNES Premium, a subscription service costing 199 Czech Koruna per month. This tier offers unlimited, ad-free reading across all associated websites, along with access to digital newspapers and magazines.

The alternative is to consent to targeted advertising. By agreeing to the use of cookies and other online identifiers for personalized ads, users can access the sites for free. This involves MAFRA, a.s., and its 125 advertising partners profiling user habits to display relevant advertisements. Users can revoke this consent at any time, though doing so will prompt them to switch to the ad-free Premium service.

The platform details that consent for personalized content and ad selection can be managed, and users can object to data processing based on legitimate interest. The article emphasizes that the chosen settings will apply across the specified iDNES network of websites. It also notes that while consent for personalized advertising is managed by MAFRA,s.a., certain technical aspects related to ad providers may necessitate opting out of specific data processing activities, even for free users.

DistantNews Editorial

Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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