iDNES.cz offers subscription for ad-free access, details advertising policies

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is presented with two options for users. The first is a premium subscription for 199 Czech Koruna per month, offering an entirely ad-free experience across all associated websites and digital access to newspapers and magazines.

The alternative is a free access model that includes targeted advertising. Users who opt for this will see personalized ads based on their browsing habits and interests, collected through cookies and other online identifiers. The platform states that both MAFRA, a.s., and 125 advertising partners will use this data for ad targeting.

Users can manage their advertising preferences, including withdrawing consent for targeted ads at any time. Doing so would prompt a transition to the ad-free premium service. The article also details the various ways data is processed, such as for selecting ads, personalizing content, measuring performance, and understanding audience statistics, emphasizing user control over their data and privacy settings.