iDNES.cz offers users ad-free premium or targeted ads for free access

The Czech news portal iDNES.cz is presenting users with distinct choices regarding their online experience and data usage, primarily centered around advertising.

Visitors to the site are offered two main paths: a premium subscription for an ad-free environment, or a free option that involves consenting to targeted advertising. The premium service, priced at 199 CZK per month, grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, all without advertisements.

Alternatively, users can opt for the free service by agreeing to the use of cookies and other online identifiers for targeted advertising. This allows MAFRA, a.s., and its 125 advertising partners to process user data based on browsing habits and online activities to display relevant ads. Users can revoke this consent at any time, though doing so will prompt a transition to the ad-free premium service.

The platform details the various ways user data is processed, including profiling for personalized content and advertising, measuring ad and content performance, and understanding audience through statistics. While some data processing is based on legitimate interest, users have the option to object and adjust their privacy settings. The site emphasizes that the chosen settings will apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.