iDNES.cz offers users choice between targeted ads or premium subscription

The Czech news portal iDNES.cz is presenting users with distinct choices regarding their online experience and data usage. Readers must decide whether to accept personalized advertising or opt for an ad-free subscription service.

For those who choose the free option, consent to targeted advertising is required. This involves the use of cookies and other online identifiers to tailor advertisements based on user habits and online activities. The portal, along with its 125 advertising partners, will process this data to display relevant ads. Users can revoke this consent at any time, but doing so will prompt them to switch to the paid service.

The alternative is iDNES Premium, a subscription service priced at 199 Czech koruna per month. This option provides unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without any advertisements. Subscribers also gain access to digital versions of newspapers and magazines. The portal emphasizes that consent for other purposes, such as personalized content delivery, can be managed separately from advertising preferences.